Free PPC Tools for Google Ads
A growing set of free Google Ads tools — calculators, generators, and audits — built to help you cut wasted spend and price your campaigns properly. No signup, no account access needed, no catch.
Free AI Google Ads Audit
Get a free AI audit of your actual Google Ads account — real campaigns, real wasted spend, real fixes. Read-only and free to run.
Negative Keyword Generator
Build a 200+ negative keyword list by category to stop wasted clicks.
ROAS Calculator
Find the break-even and target ROAS your margin actually requires.
CPA Calculator
Work out the most you can profitably pay per conversion or lead.
Budget Calculator
See the daily budget you need to hit your sales or lead goal.
Keyword Wrapper
Format keywords into broad, phrase, and exact match in one click.
Google Ads Preview
See how your responsive search ad looks before you launch it.
Ad Copy Generator
Draft headlines and descriptions that fit Google Ads limits.
Landing Page Audit
Check your landing page against the essentials that lift conversions.
Keyword Grouper
Cluster thousands of keywords into themed ad groups or SKAGs, with an Editor-ready CSV.
Keyword Mixer
Combine up to five lists into every keyword variation, with match types applied.
A/B Test Calculator
Know if your winning ad is actually significant — and how much longer to run the test.
Google Ads UTM Builder
Build tagged campaign URLs and a Google Ads ValueTrack final URL suffix.
Industry Benchmarks
See the average CPC, CTR, conversion rate, and cost per lead for your industry.
Cost Estimator
How much do Google Ads cost? See the clicks and leads your budget buys.
Why Aren't My Ads Showing?
An interactive wizard that pinpoints the real reason your ads stopped serving.
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Free Google Ads tools: common questions
Are these PPC tools really free?
Yes — every tool on this page is completely free to use, with no signup and no account required. There's no trial timer and no paywall. Paste your numbers or keywords, get your result, and copy or download it. The only tool that connects to Google Ads is the free account audit, and even that is free to run.
Do I need to connect my Google Ads account?
No. The calculators, generators, and formatters run entirely in your browser and never ask for account access or any account data. The one exception is the free AI account audit, which asks to read your Google Ads account so it can analyse your real campaigns — it's read-only, and you're never charged to run it.
What are the best free tools for Google Ads?
It depends on the job. For cutting wasted spend, start with the negative keyword generator. For pricing your campaigns, use the ROAS calculator, CPA calculator, and budget calculator. For building and previewing ads, use the keyword wrapper, ad copy generator, and Google Ads preview. For a full picture of your account, run the free AI audit.
How do these tools relate to AdTurbo?
These tools do manually what AdTurbo's AI does automatically. AdTurbo reviews your Google Ads account every day — mining negatives, watching your CPA and ROAS against your targets, adjusting bids and budgets, and drafting ad copy — at a flat $149/month with a 7-day free trial. You can cancel anytime.
