Free Landing Page Audit Tool
Paste any URL and our AI runs a free CRO audit in about a minute — a conversion-readiness score, live Google PageSpeed data, and the exact issues holding your conversions back. No signup, read-only, cancel anytime if you go further.
Want your landing pages and campaigns monitored automatically, every day?
How to Use a Landing Page Audit to Lift Conversions
Running the audit is the easy part. Here's how a landing page analyzer fits into real CRO work — what it checks, why speed and messaging belong together, and how to turn the score into changes that convert.
1. What this landing page audit tool actually checks
This free landing page analyzer combines two things most tools keep separate. First, it pulls live Google PageSpeed Insights data for the URL you paste — performance, accessibility, best practices, and SEO — so you see exactly how fast and technically sound the page is on a real device. Second, an AI model reads the actual page (headline, offer, calls to action, forms, trust signals, layout) and scores how ready it is to convert paid traffic. You get an overall conversion-readiness score, a plain-English summary, what the page already does well, and the specific issues holding conversions back.
2. Why speed and CRO belong in the same audit
Landing page speed and conversion rate are the same problem wearing two hats. A page that takes five seconds to load loses visitors before they ever read your headline, so a brilliant offer on a slow page still converts poorly. That's why this landing page audit tool reports the four PageSpeed categories alongside the CRO analysis — a low performance score usually explains a chunk of a low conversion-readiness score. Fix the speed issues and the messaging issues together and you compound the gains, especially on mobile where most Google Ads clicks land.
3. Turn the audit into changes that lift conversions
Work the results top-down. Start with the top prioritized issues, because they're ranked by impact — a weak or missing headline, an unclear call to action, or a form that asks for too much will move the needle more than a minor accessibility warning. Rewrite the headline so it matches the promise in your ad, make the primary CTA impossible to miss, cut form fields to the essentials, and add the trust signals buyers look for. Then re-run the audit to confirm the score moved. If your traffic comes from Google Ads, a stronger landing page also lifts Quality Score and lowers your cost per click — run a free Google Ads audit to see how your landing pages and campaigns are working together.
4. Audit every page in your funnel, not just one
Your best-performing ad is only as good as the page behind it. Run this analyzer on every landing page your Google Ads campaigns point to — different products, different offers, different audiences — because a single weak page can quietly drain a whole campaign's budget. Keep the pages that score well, prioritize fixes on the ones that don't, and re-audit after each change. Ongoing landing page and campaign monitoring like this is exactly what Google Ads automation is built to handle, so nothing slips while you focus on the offer.
Landing page audit tool: common questions
What does this landing page audit tool check?
It runs two analyses on the URL you paste. It pulls live Google PageSpeed Insights data for performance, accessibility, best practices, and SEO, and it uses AI to read the page's headline, offer, calls to action, forms, trust signals, and layout. The result is an overall conversion-readiness score, a summary, a list of strengths, and prioritized issues that are hurting conversions.
Does the audit change anything on my page?
No. This landing page analyzer is completely read-only. It fetches your page the same way a visitor's browser would and analyzes what it sees — it never logs in, edits, or modifies your site in any way. Nothing changes on your page, your hosting, or your Google Ads account when you run an audit.
Where does the PageSpeed data come from?
The four category scores (performance, accessibility, best practices, and SEO) come from Google's PageSpeed Insights, the same engine behind Lighthouse. That means the speed and technical numbers you see are Google's own measurements for the URL, not our estimates. You choose whether to run the test as mobile or desktop, since Google measures each separately.
Do I need an account or credit card to use it?
No. This landing page audit tool is free and requires no signup. Paste a URL, pick mobile or desktop, and you'll get your CRO audit in about a minute. The top three prioritized issues are shown free; the full list of issues and detailed recommendations is available when you connect your Google Ads account for a complete AI audit.
How is this different from a full Google Ads audit?
This tool audits a single landing page in isolation. A full AI audit of your Google Ads account looks at the whole picture — campaigns, keywords, wasted spend, and how every landing page fits into your funnel. If the page-level audit shows problems, the account-level audit shows how much those problems are costing you across all your traffic.
Related guides
Go deeper with these guides from our blog.
